They are Superficial, detailed, expert and master. It may all seem a little daunting, but let’s look at it one by one and you will soon get the idea. So beware! Product knowledge & sales training at Wranx can give your team the right tools to perform to their full potential and improve your bottom line. And there are many upsells that can take place at the point of sale too. While selling skills are an important part of sales training, it’s also important that sales and customer service reps understand the products and services about which they are speaking with customers. Unearthing Customer Needs During A Retail Sales Interaction. There are a wide range of product knowledge areas that will be instrumental in reaching the ultimate outcome of a transaction. For new and existing staff, product training can be delivered remotely and with results of each individual tracked, Create courses such as this sample to engage and inform your staff: Try our Sample Barista Knowledge Quiz The employees should have full knowledge on new products so that they can satisfy the customer needs. Knowing as much as possible about your products and services is a fundamental part of your role as a Retail sales Professional. Many customers come to the store already prepared with the product information they need, so it is important that you are well trained in order to answer their questions. Product knowledge is essential to run the meat department smoothly. It might seem obvious to know how to use the goods you are selling, but not everyone in sales has this understanding. You don’t want to be selling broadband services and guaranteeing a download speed of 40 meg only to find out that they live in a remote village when the maximum they will receive is 2 meg. Or if certain products were recalled off the shelves because they were faulty – then you need to be in the know. Award in Retail Knowledge; Certificate in Retail Knowledge. How Product Knwoledge is built in retail training? But how can you update your online training program on a regular basis to reflect the latest features and specs? Product training with emphasis toward product knowledge will be more effective in helping you deliver customer experiences that “Wow” before your competitors do. The customer will be using it and when you can advise them on this aspect from your own experience you are more able to act as a Trusted Adviser. And narrow thinking doesn’t have a place in any retail … Having a deep knowledge of how your products are made and put together can be very helpful. In business, product knowledge is all the above…and more. Know when to enforce rules and when to give employees room to be creative. It’s very frustrating isn’t it, and there are many things that can go wrong with this. This will cover the features of each of the items in your ranges and will give you the ability to help the customer compare different options properly. Working our way up the ladder, next is the detailed level. You would know about operating systems in computers and phones; sizing and widths, materials and methods of construction in shoes, plus in each case much more information directly relevant to the products. A product kept in a nice box would definitely catch the attention of the customers. Customer service training and product knowledge training are excellent candidates for branching scenarios. Would your connections like this too? It also means they can answer questions on the spot and overcome common customer objections. You need to be really up on all of the styles, colours or models available. Details in these areas can vary by product or service offering, which can make quite a difference to your customers’ ultimate satisfaction. It is important to have the most up-to-date product knowledge when working in the meat department. For in-person behavioral retail sales training, or training of the soft skills, allot a minimum of three hours exposure to the material to start. Because you have a real understanding of customers and their experience of your offerings, you are able to deal productively with customer problems and issues and guide them effectively to reach a solution. Product knowledge is the ability to communicate information and answer questions about a product or service. Make sales training content and job aids available online and on multiple types of devices. This is at the very top of the product knowledge tree! Product knowledge training is an essential component to a business’ success. Explore the retail selling process. We mentioned previously about the importance of understanding about your industry as a whole. Benjamin Franklin summed it up when he said: “An investment in knowledge pays the best interest” – remember it well throughout your sales career because it’s so important. There should be no surprises if a customer springs on you that a competitor is offering the very same product for 10% less down the road. It’s not only the written law that you need to think of but also the unwritten laws of being an ethical sales person with no lies or misleading information. In fact, Dillard’s has discovered that every hour its associates spend on product training increases their sales rate by 5 percent. Gain an NCFE qualification in retail knowledge. The packaging of the merchandise goes a long way in improving the brand value of the product. 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